Darko is the founder and Managing Director of AMMC (Agency for Management and Marketing Consulting). He has 22 years of professional experience in management, sales and marketing within the CPG and banking sectors – 15 years in ING Group, Nestle and Henkel (8 years as the SEE Regional Marketing Director) – in addition to 7 years of consumer research, advertising and consultancy experience in South East Europe.

He is an international consultant of EBRD and a member of The International Advertising Association. Darko holds a masters degree from the University of Belgrade, Faculty of Economics, and is currently a PhD candidate in Business Management, working on his thesis on the area of neuromarketing.